Become a Partner
Reach New Customers — While Supporting Sustainable Tourism
Promote your business to travelers through our network of 300+ hotels, B&Bs, and accommodations across Italy.
Join the 120 Program and become a local partner by simply offering a small reward or promotion of your choice.
Easy, Flexible, Effective
Low effort: Offer any promotion that works for your business (e.g., discount, free item, gift with purchase, special experience).
Low or no cost: Most businesses (like restaurants and shops) join for free. In select categories, a small commission applies.
Support Your Community
Your reward helps promote sustainable travel in your area.
Each participant is reminded of 9 simple habits that save over 120 liters of water and 5kg of COâ‚‚ per day.
Over 9 out of 10 travelers love the program. Many mention it in their reviews — boosting visibility and reputation for participating businesses.
Why Join?
Attract conscious, motivated visitors.
Get free exposure in our listings and hotel materials.
Help make tourism more sustainable in your community.
No contracts. Start and stop at any time.
Join hundreds of local businesses already making an impact